%0 Conference Paper %1 conf/mindtrek/McCarthyPRA11 %A McCarthy, Jeff %A Pioch, Elke %A Rowley, Jennifer E. %A Ashworth, Catherine Jane %B MindTrek %D 2011 %E Lugmayr, Artur %E Franssila, Heljä %E Safran, Christian %E Hammouda, Imed %I ACM %K dblp %P 145-152 %T Social network sites and relationship marketing communications: challenges for UK football clubs. %U http://dblp.uni-trier.de/db/conf/mindtrek/mindtrek2011.html#McCarthyPRA11 %@ 978-1-4503-0816-8

@inproceedings{conf/mindtrek/McCarthyPRA11, added-at = {2021-10-14T00:00:00.000+0200}, author = {McCarthy, Jeff and Pioch, Elke and Rowley, Jennifer E. and Ashworth, Catherine Jane}, biburl = {https://www.bibsonomy.org/bibtex/2b6486eb80a332f4f3abb61670f3b38f1/dblp}, booktitle = {MindTrek}, crossref = {conf/mindtrek/2011}, editor = {Lugmayr, Artur and Franssila, Heljä and Safran, Christian and Hammouda, Imed}, ee = {https://doi.org/10.1145/2181037.2181061}, interhash = {7fdae1bc9f0904d3d80b0a20d7bc3eec}, intrahash = {b6486eb80a332f4f3abb61670f3b38f1}, isbn = {978-1-4503-0816-8}, keywords = {dblp}, pages = {145-152}, publisher = {ACM}, timestamp = {2024-04-10T09:13:26.000+0200}, title = {Social network sites and relationship marketing communications: challenges for UK football clubs.}, url = {http://dblp.uni-trier.de/db/conf/mindtrek/mindtrek2011.html#McCarthyPRA11}, year = 2011 }