%0 Book %1 GVK171699998 %A Kotler, Philip %A Roberto, Eduardo L. %C New York u.a. %D 1989 %I Free Press u.a. %K Corporations Marketing Marketingpolitik Marketingtheorie Nonprofit Nonprofit-Organisation Social_Marketing %T Social marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+171699998&sourceid=fbw_bibsonomy %7 1. pr %@ 0029184614

@book{GVK171699998, added-at = {2009-08-21T10:05:12.000+0200}, address = {New York [u.a.]}, author = {Kotler, {Philip} and Roberto, {Eduardo L.}}, biburl = {https://www.bibsonomy.org/bibtex/2e9cb7e0ae254f521a26fdc3019e8c6e8/fbw_hannover}, edition = {1. pr}, interhash = {821cc4fbad7fb95fd88c86c668780be1}, intrahash = {e9cb7e0ae254f521a26fdc3019e8c6e8}, isbn = {0029184614}, keywords = {Corporations Marketing Marketingpolitik Marketingtheorie Nonprofit Nonprofit-Organisation Social_Marketing}, pagetotal = {XII, 401}, ppn_gvk = {171699998}, publisher = {Free Press [u.a.]}, subtitle = {strategies for changing public behavior}, timestamp = {2009-08-21T10:18:12.000+0200}, title = {Social marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+171699998&sourceid=fbw_bibsonomy}, year = 1989 }