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%0 Journal Article
%1 journals/ijebr/BozmanMFT14
%A Bozman, Carl S.
%A McPherson, Matthew Q.
%A Friesner, Daniel
%A Teng, Ching-I
%D 2014
%J Int. J. E Bus. Res.
%K dblp
%N 2
%P 1-22
%T Brand Equity Effects on Bidding Strategies in an Online Environment: Evidence from eBay Coin Auctions.
%U http://dblp.uni-trier.de/db/journals/ijebr/ijebr10.html#BozmanMFT14
%V 10
@article{journals/ijebr/BozmanMFT14,
added-at = {2020-10-26T00:00:00.000+0100},
author = {Bozman, Carl S. and McPherson, Matthew Q. and Friesner, Daniel and Teng, Ching-I},
biburl = {https://www.bibsonomy.org/bibtex/2bdcc4a967f5114b602efbc9c67a3c321/dblp},
ee = {https://doi.org/10.4018/ijebr.2014040101},
interhash = {8d3ebbdd73be93ee0a68c580d458d49d},
intrahash = {bdcc4a967f5114b602efbc9c67a3c321},
journal = {Int. J. E Bus. Res.},
keywords = {dblp},
number = 2,
pages = {1-22},
timestamp = {2020-10-27T12:53:24.000+0100},
title = {Brand Equity Effects on Bidding Strategies in an Online Environment: Evidence from eBay Coin Auctions.},
url = {http://dblp.uni-trier.de/db/journals/ijebr/ijebr10.html#BozmanMFT14},
volume = 10,
year = 2014
}