%0 Journal Article %1 journals/mktsci/Fischer19 %A Fischer, Marc %D 2019 %J Mark. Sci. %K dblp %N 2 %P 343-359 %T Practice Prize Paper-Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci38.html#Fischer19 %V 38

@article{journals/mktsci/Fischer19, added-at = {2021-09-02T00:00:00.000+0200}, author = {Fischer, Marc}, biburl = {https://www.bibsonomy.org/bibtex/2195a785f53c2d1361aced07473419f13/dblp}, ee = {https://doi.org/10.1287/mksc.2018.1136}, interhash = {8e5cf990876b38de916dfbd46120d710}, intrahash = {195a785f53c2d1361aced07473419f13}, journal = {Mark. Sci.}, keywords = {dblp}, number = 2, pages = {343-359}, timestamp = {2024-04-09T04:02:36.000+0200}, title = {Practice Prize Paper-Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci38.html#Fischer19}, volume = 38, year = 2019 }