%0 Journal Article %1 journals/ijhci/LeeS16 %A Lee, Joowon %A Shin, Dong-Hee %D 2016 %J Int. J. Hum. Comput. Interaction %K dblp %N 11 %P 827-834 %T Targeting Potential Active Users for Mobile App Install Advertising: An Exploratory Study. %U http://dblp.uni-trier.de/db/journals/ijhci/ijhci32.html#LeeS16 %V 32

@article{journals/ijhci/LeeS16, added-at = {2016-09-15T00:00:00.000+0200}, author = {Lee, Joowon and Shin, Dong-Hee}, biburl = {https://www.bibsonomy.org/bibtex/255453c0b32ff61f5b5ba02dbe179b4a0/dblp}, ee = {http://dx.doi.org/10.1080/10447318.2016.1198547}, interhash = {925301467007675110a04eaf9a1f3f2c}, intrahash = {55453c0b32ff61f5b5ba02dbe179b4a0}, journal = {Int. J. Hum. Comput. Interaction}, keywords = {dblp}, number = 11, pages = {827-834}, timestamp = {2016-09-16T11:32:53.000+0200}, title = {Targeting Potential Active Users for Mobile App Install Advertising: An Exploratory Study.}, url = {http://dblp.uni-trier.de/db/journals/ijhci/ijhci32.html#LeeS16}, volume = 32, year = 2016 }