%0 Book %1 GVK488016819 %A Bieling, Marc %B Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis %C Hamburg %D 2005 %I Kovaÿéc %K Auslandsmarktforschung International Internationales_Marketing Markenpolitik %N 167 %T Internationalisierung von Marken %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+488016819&sourceid=fbw_bibsonomy %@ 383001872X

@book{GVK488016819, added-at = {2009-08-21T12:19:46.000+0200}, address = {Hamburg}, author = {Bieling, {Marc}}, biburl = {https://www.bibsonomy.org/bibtex/2a4bbff0d2fe5f032c54906acb1f19cd5/fbw_hannover}, interhash = {9497942b6a3a71a7c0f10b06a0a13b10}, intrahash = {a4bbff0d2fe5f032c54906acb1f19cd5}, isbn = {383001872X}, keywords = {Auslandsmarktforschung International Internationales_Marketing Markenpolitik}, number = 167, pagetotal = {XXII, 297}, ppn_gvk = {488016819}, publisher = {Kovaÿéc}, series = {Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis}, subtitle = {eine Analyse aus konzeptioneller und empirischer Perspektive}, timestamp = {2009-08-21T12:20:05.000+0200}, title = {Internationalisierung von Marken}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+488016819&sourceid=fbw_bibsonomy}, year = 2005 }