%0 Journal Article %1 journals/zmp/RosslerB02 %A Rössler, Patrick %A Bacher, Julia %D 2002 %J Zeitschrift für Medienpsychologie %K dblp %N 3 %P 98-108 %T Transcultural Effects of Product Placement in Movies: A comparison of Placement Impact in Germany and the USA. %U http://dblp.uni-trier.de/db/journals/zmp/zmp14.html#RosslerB02 %V 14

@article{journals/zmp/RosslerB02, added-at = {2016-01-27T00:00:00.000+0100}, author = {Rössler, Patrick and Bacher, Julia}, biburl = {https://www.bibsonomy.org/bibtex/2980a4dff42d43db15f49a412ba55888f/dblp}, ee = {http://dx.doi.org/10.1026/%2F1617-6383.14.3.98}, interhash = {95f9fa517e09d0495766ca165fb02367}, intrahash = {980a4dff42d43db15f49a412ba55888f}, journal = {Zeitschrift für Medienpsychologie}, keywords = {dblp}, number = 3, pages = {98-108}, timestamp = {2016-01-28T11:35:30.000+0100}, title = {Transcultural Effects of Product Placement in Movies: A comparison of Placement Impact in Germany and the USA.}, url = {http://dblp.uni-trier.de/db/journals/zmp/zmp14.html#RosslerB02}, volume = 14, year = 2002 }