%0 Journal Article %1 journals/mktsci/Esteban-BravoVY17 %A Esteban-Bravo, Mercedes %A Vidal-Sanz, Jose M. %A Yildirim, Gökhan %D 2017 %J Mark. Sci. %K dblp %N 2 %P 232-253 %T Can Retail Sales Volatility be Curbed Through Marketing Actions? %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci36.html#Esteban-BravoVY17 %V 36

@article{journals/mktsci/Esteban-BravoVY17, added-at = {2023-03-27T00:00:00.000+0200}, author = {Esteban-Bravo, Mercedes and Vidal-Sanz, Jose M. and Yildirim, Gökhan}, biburl = {https://www.bibsonomy.org/bibtex/21cedf3278c02a9a6ecdc7694b0a3e9fc/dblp}, ee = {https://doi.org/10.1287/mksc.2016.1013}, interhash = {a141214923399a98342cf7855c783d36}, intrahash = {1cedf3278c02a9a6ecdc7694b0a3e9fc}, journal = {Mark. Sci.}, keywords = {dblp}, number = 2, pages = {232-253}, timestamp = {2024-04-09T04:02:36.000+0200}, title = {Can Retail Sales Volatility be Curbed Through Marketing Actions?}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci36.html#Esteban-BravoVY17}, volume = 36, year = 2017 }