%0 Conference Paper %1 conf/hci/HahnLC16 %A Hahn, Min Hee %A Lee, Kun Chang %A Chae, Seong Wook %B HCI (26) %D 2016 %E Stephanidis, Constantine %I Springer %K dblp %P 209-215 %T An Eye-Tracking Approach to Evaluating Decision-Makers' Cognitive Load and Need-for-Cognition in Response with Rational and Emotional Advertising Stimuli. %U http://dblp.uni-trier.de/db/conf/hci/hci2016-26.html#HahnLC16 %V 617 %@ 978-3-319-40547-6

@inproceedings{conf/hci/HahnLC16, added-at = {2016-07-08T00:00:00.000+0200}, author = {Hahn, Min Hee and Lee, Kun Chang and Chae, Seong Wook}, biburl = {https://www.bibsonomy.org/bibtex/284954179fd05dc558e423a3408ce512d/dblp}, booktitle = {HCI (26)}, crossref = {conf/hci/2016-26}, editor = {Stephanidis, Constantine}, ee = {http://dx.doi.org/10.1007/978-3-319-40548-3_35}, interhash = {a49bc58f99c04d6380ebcf1c6d73a76a}, intrahash = {84954179fd05dc558e423a3408ce512d}, isbn = {978-3-319-40547-6}, keywords = {dblp}, pages = {209-215}, publisher = {Springer}, series = {Communications in Computer and Information Science}, timestamp = {2016-07-09T11:40:49.000+0200}, title = {An Eye-Tracking Approach to Evaluating Decision-Makers' Cognitive Load and Need-for-Cognition in Response with Rational and Emotional Advertising Stimuli.}, url = {http://dblp.uni-trier.de/db/conf/hci/hci2016-26.html#HahnLC16}, volume = 617, year = 2016 }