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%0 Conference Paper
%1 Lefebvre2000
%A Lefebvre, R. Craig
%B Handbook of Marketing and Society 2001
%C Sage, Thousand Oaks, New Delhi
%D 2001
%I Sage
%K marketing media models om09 smm social thories
%P 506-518
%T Theories and Models in Social Marketing
%U http://www.socialmarketers.net/library/theory-and-models/doc_download/5-theoreticalmodelsinsocialmarketing
@inproceedings{Lefebvre2000,
added-at = {2011-11-02T11:33:52.000+0100},
address = {Sage, Thousand Oaks, New Delhi},
author = {Lefebvre, R. Craig},
biburl = {https://www.bibsonomy.org/bibtex/2b365ba8cc4183842a22e616a626f5d94/griesbau},
booktitle = {Handbook of Marketing and Society 2001},
interhash = {a8fc5abe2e24a73de8012efbed119f93},
intrahash = {b365ba8cc4183842a22e616a626f5d94},
keywords = {marketing media models om09 smm social thories},
pages = {506-518},
publisher = {Sage},
timestamp = {2011-11-02T11:33:52.000+0100},
title = {Theories and Models in Social Marketing},
url = {http://www.socialmarketers.net/library/theory-and-models/doc_download/5-theoreticalmodelsinsocialmarketing},
year = 2001
}