%0 Conference Paper %1 conf/fdg/GraceJC15 %A Grace, Lindsay %A Janssen, Dirk P. %A Coyle, James R. %B FDG %D 2015 %E Zagal, José P. %E MacCallum-Stewart, Esther %E Togelius, Julian %I Society for the Advancement of the Science of Digital Games %K dblp %T Persuasive Content: Understanding In-Game Advertising Retention in Players and Onlookers. %U http://dblp.uni-trier.de/db/conf/fdg/fdg2015.html#GraceJC15

@inproceedings{conf/fdg/GraceJC15, added-at = {2020-03-12T00:00:00.000+0100}, author = {Grace, Lindsay and Janssen, Dirk P. and Coyle, James R.}, biburl = {https://www.bibsonomy.org/bibtex/2e66745365dc90233cb16e6be8796bd02/dblp}, booktitle = {FDG}, crossref = {conf/fdg/2015}, editor = {Zagal, José P. and MacCallum-Stewart, Esther and Togelius, Julian}, ee = {http://www.fdg2015.org/papers/fdg2015_paper_62.pdf}, interhash = {afb2cc41e5000c43dc97875d630b0db7}, intrahash = {e66745365dc90233cb16e6be8796bd02}, keywords = {dblp}, publisher = {Society for the Advancement of the Science of Digital Games}, timestamp = {2024-04-10T02:04:39.000+0200}, title = {Persuasive Content: Understanding In-Game Advertising Retention in Players and Onlookers.}, url = {http://dblp.uni-trier.de/db/conf/fdg/fdg2015.html#GraceJC15}, year = 2015 }