%0 Journal Article %1 journals/mktsci/LuYCG21 %A Lu, Shijie %A Yao, Dai %A Chen, Xingyu %A Grewal, Rajdeep %D 2021 %J Mark. Sci. %K dblp %N 5 %P 964-984 %T Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci40.html#LuYCG21 %V 40

@article{journals/mktsci/LuYCG21, added-at = {2022-04-27T00:00:00.000+0200}, author = {Lu, Shijie and Yao, Dai and Chen, Xingyu and Grewal, Rajdeep}, biburl = {https://www.bibsonomy.org/bibtex/2b1223b1bdfed875c3ce7197a615e8732/dblp}, ee = {https://doi.org/10.1287/mksc.2021.1292}, interhash = {b3d6917017d000ecda34135cd5411966}, intrahash = {b1223b1bdfed875c3ce7197a615e8732}, journal = {Mark. Sci.}, keywords = {dblp}, number = 5, pages = {964-984}, timestamp = {2024-04-09T04:02:40.000+0200}, title = {Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci40.html#LuYCG21}, volume = 40, year = 2021 }