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%0 Conference Paper
%1 conf/i3e/BuhlerCB16
%A Bühler, Julian
%A Cwierz, Natalia
%A Bick, Markus
%B I3E
%D 2016
%E Dwivedi, Yogesh Kumar
%E Mäntymäki, Matti
%E Ravishankar, M. N.
%E Janssen, Marijn
%E Clement, Marc
%E Slade, Emma L.
%E Rana, Nripendra P.
%E Al-Sharhan, Salah
%E Simintiras, Antonis C.
%I Springer
%K
%P 105-119
%T The Impact of Social Media on Cause-Related Marketing Campaigns.
%U http://dblp.uni-trier.de/db/conf/i3e/i3e2016.html#BuhlerCB16
%V 9844
%@ 978-3-319-45233-3
@inproceedings{conf/i3e/BuhlerCB16,
added-at = {2023-12-13T09:07:20.000+0100},
author = {Bühler, Julian and Cwierz, Natalia and Bick, Markus},
biburl = {https://www.bibsonomy.org/bibtex/26903acc194ef1807fd6d3a68ebba9349/admin},
booktitle = {I3E},
crossref = {conf/i3e/2016},
editor = {Dwivedi, Yogesh Kumar and Mäntymäki, Matti and Ravishankar, M. N. and Janssen, Marijn and Clement, Marc and Slade, Emma L. and Rana, Nripendra P. and Al-Sharhan, Salah and Simintiras, Antonis C.},
ee = {https://doi.org/10.1007/978-3-319-45234-0_10},
interhash = {cb3f3759bd67af31833d6fbb78c2be97},
intrahash = {6903acc194ef1807fd6d3a68ebba9349},
isbn = {978-3-319-45233-3},
keywords = {},
pages = {105-119},
publisher = {Springer},
series = {Lecture Notes in Computer Science},
timestamp = {2023-12-13T09:07:20.000+0100},
title = {The Impact of Social Media on Cause-Related Marketing Campaigns.},
url = {http://dblp.uni-trier.de/db/conf/i3e/i3e2016.html#BuhlerCB16},
volume = 9844,
year = 2016
}