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%0 Journal Article
%1 journals/jtaer/Sanchez-Cobarro20
%A de H. Sánchez-Cobarro, Paloma
%A Molina-Castillo, Francisco Jose
%A Alcazar-Caceres, Cristina
%D 2021
%J J. Theor. Appl. Electron. Commer. Res.
%K dblp
%N 3
%P 513-524
%T The Brand-Generated Content Interaction of Instagram Stories and Publications: A Comparison between Retailers and Manufacturers.
%U http://dblp.uni-trier.de/db/journals/jtaer/jtaer16.html#Sanchez-Cobarro20
%V 16
@article{journals/jtaer/Sanchez-Cobarro20,
added-at = {2022-07-13T00:00:00.000+0200},
author = {de H. Sánchez-Cobarro, Paloma and Molina-Castillo, Francisco Jose and Alcazar-Caceres, Cristina},
biburl = {https://www.bibsonomy.org/bibtex/21796d294c58e7870d728055588d34922/dblp},
ee = {https://doi.org/10.3390/jtaer16030031},
interhash = {cc39454f7ff6617f50fb833a4651381d},
intrahash = {1796d294c58e7870d728055588d34922},
journal = {J. Theor. Appl. Electron. Commer. Res.},
keywords = {dblp},
number = 3,
pages = {513-524},
timestamp = {2024-04-08T15:27:13.000+0200},
title = {The Brand-Generated Content Interaction of Instagram Stories and Publications: A Comparison between Retailers and Manufacturers.},
url = {http://dblp.uni-trier.de/db/journals/jtaer/jtaer16.html#Sanchez-Cobarro20},
volume = 16,
year = 2021
}
