%0 Journal Article %1 journals/soco/ZhouMCL20 %A Zhou, Chi %A Ma, Nana %A Cui, Xin %A Liu, Zhibing %D 2020 %J Soft Comput. %K dblp %N 4 %P 2551-2565 %T The impact of online referral on brand market strategies with consumer search and spillover effect. %U http://dblp.uni-trier.de/db/journals/soco/soco24.html#ZhouMCL20 %V 24

@article{journals/soco/ZhouMCL20, added-at = {2023-09-30T00:00:00.000+0200}, author = {Zhou, Chi and Ma, Nana and Cui, Xin and Liu, Zhibing}, biburl = {https://www.bibsonomy.org/bibtex/2e1b33493d2a317721849790fb58dc4a4/dblp}, ee = {https://doi.org/10.1007/s00500-018-3661-4}, interhash = {d5152a82fc68714b4be0d67b70738e44}, intrahash = {e1b33493d2a317721849790fb58dc4a4}, journal = {Soft Comput.}, keywords = {dblp}, number = 4, pages = {2551-2565}, timestamp = {2024-04-09T00:46:39.000+0200}, title = {The impact of online referral on brand market strategies with consumer search and spillover effect.}, url = {http://dblp.uni-trier.de/db/journals/soco/soco24.html#ZhouMCL20}, volume = 24, year = 2020 }