%0 Thesis %1 bruno2014essays %A Bruno, Pascal %D 2014 %K %T Essays on international brand positioning and brand communication

@phdthesis{bruno2014essays, added-at = {2023-12-14T14:42:16.000+0100}, author = {Bruno, Pascal}, biburl = {https://www.bibsonomy.org/bibtex/2547b9cf5e5f808f18154a62cb4fb4309/admin}, dnbtitleid = {1054406111}, interhash = {e24c2a013efefc9f3e2273ddc52b96b0}, intrahash = {547b9cf5e5f808f18154a62cb4fb4309}, keywords = {}, school = {Uni Köln}, timestamp = {2023-12-14T14:42:16.000+0100}, title = {Essays on international brand positioning and brand communication}, year = 2014 }