%0 Book %1 GVK244158991 %A Kuß, Alfred %A Tomczak, Torsten %B Gabler-Lehrbuch %C Wiesbaden %D 1998 %I Gabler %K Marketing Planung Strategisches_Management %T Marketingplanung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+244158991&sourceid=fbw_bibsonomy %@ 3409136835

@book{GVK244158991, added-at = {2009-08-21T11:23:26.000+0200}, address = {Wiesbaden}, author = {Kuß, {Alfred} and Tomczak, {Torsten}}, biburl = {https://www.bibsonomy.org/bibtex/296d54bb83130be5905382607cd1ffe56/fbw_hannover}, interhash = {ea36c3a56252f88d46736557d310b2c4}, intrahash = {96d54bb83130be5905382607cd1ffe56}, isbn = {3409136835}, keywords = {Marketing Planung Strategisches_Management}, pagetotal = {X, 228}, ppn_gvk = {244158991}, publisher = {Gabler}, series = {Gabler-Lehrbuch}, subtitle = {Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung}, timestamp = {2009-08-21T11:23:26.000+0200}, title = {Marketingplanung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+244158991&sourceid=fbw_bibsonomy}, year = 1998 }