Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge.
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%0 Journal Article
%1 journals/ijmc/KimLHJ16
%A Kim, Soojung
%A Lee, Joonghwa
%A Hwang, Yoori
%A Jeong, Se-Hoon
%D 2016
%J Int. J. Mob. Commun.
%K dblp
%N 3
%P 203-225
%T Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge.
%U http://dblp.uni-trier.de/db/journals/ijmc/ijmc14.html#KimLHJ16
%V 14
@article{journals/ijmc/KimLHJ16,
added-at = {2023-03-11T00:00:00.000+0100},
author = {Kim, Soojung and Lee, Joonghwa and Hwang, Yoori and Jeong, Se-Hoon},
biburl = {https://www.bibsonomy.org/bibtex/2b0c34a5e09a5a35a59811c88929c45d4/dblp},
ee = {https://doi.org/10.1504/IJMC.2016.076271},
interhash = {ec05e003f2fb56b4797fd2e3ecb1e9bb},
intrahash = {b0c34a5e09a5a35a59811c88929c45d4},
journal = {Int. J. Mob. Commun.},
keywords = {dblp},
number = 3,
pages = {203-225},
timestamp = {2024-04-08T10:18:28.000+0200},
title = {Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge.},
url = {http://dblp.uni-trier.de/db/journals/ijmc/ijmc14.html#KimLHJ16},
volume = 14,
year = 2016
}
