%0 Book %1 GVK027536858 %A Nieschlag, Robert %A Dichtl, Erwin %A Hörschgen, Hans %C Berlin %D 1991 %I Duncker & Humblot %K Marketing %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+027536858&sourceid=fbw_bibsonomy %7 16., durchges. Aufl %@ 3428070534

@book{GVK027536858, added-at = {2009-08-21T09:55:59.000+0200}, address = {Berlin}, author = {Nieschlag, {Robert} and Dichtl, {Erwin} and Hörschgen, {Hans}}, biburl = {https://www.bibsonomy.org/bibtex/27f7f2a31fd00849178687479d14bc72a/fbw_hannover}, edition = {16., durchges. Aufl}, interhash = {ef2bf605011e6f542a3c27db219aa6fe}, intrahash = {7f7f2a31fd00849178687479d14bc72a}, isbn = {3428070534}, keywords = {Marketing}, pagetotal = {XXIII, 1064}, ppn_gvk = {027536858}, publisher = {Duncker & Humblot}, timestamp = {2009-08-21T09:57:43.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+027536858&sourceid=fbw_bibsonomy}, year = 1991 }