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%0 Journal Article
%1 journals/ibmsj/HirschheimST06
%A Hirschheim, Rudy
%A Schwarz, Andrew
%A Todd, Peter A.
%D 2006
%J IBM Syst. J.
%K dblp
%N 1
%P 181-203
%T A marketing maturity model for IT: Building a customer-centric IT organization.
%U http://dblp.uni-trier.de/db/journals/ibmsj/ibmsj45.html#HirschheimST06
%V 45
@article{journals/ibmsj/HirschheimST06,
added-at = {2020-03-13T00:00:00.000+0100},
author = {Hirschheim, Rudy and Schwarz, Andrew and Todd, Peter A.},
biburl = {https://www.bibsonomy.org/bibtex/26a8770ad2ba6fed02503bc6e382adb0c/dblp},
ee = {https://doi.org/10.1147/sj.451.0181},
interhash = {f0513534e48a19347f805289f8146095},
intrahash = {6a8770ad2ba6fed02503bc6e382adb0c},
journal = {IBM Syst. J.},
keywords = {dblp},
number = 1,
pages = {181-203},
timestamp = {2020-03-14T12:12:50.000+0100},
title = {A marketing maturity model for IT: Building a customer-centric IT organization.},
url = {http://dblp.uni-trier.de/db/journals/ibmsj/ibmsj45.html#HirschheimST06},
volume = 45,
year = 2006
}