%0 Journal Article %1 journals/ijom/FlorenthalC16 %A Florenthal, Bela %A Chao, Mike Chen-Ho %D 2016 %J Int. J. Online Mark. %K dblp %N 4 %P 54-72 %T A Cross-Cultural Comparison of a Global Brand's Strategies on Micro-Blogging Sites: Sina Weibo vs. Twitter. %U http://dblp.uni-trier.de/db/journals/ijom/ijom6.html#FlorenthalC16 %V 6

@article{journals/ijom/FlorenthalC16, added-at = {2020-09-17T00:00:00.000+0200}, author = {Florenthal, Bela and Chao, Mike Chen-Ho}, biburl = {https://www.bibsonomy.org/bibtex/2f763e9f9ea851c82b90f67358dc72398/dblp}, ee = {https://doi.org/10.4018/IJOM.2016100104}, interhash = {1f261a9b696840bdcbc7536853a82a69}, intrahash = {f763e9f9ea851c82b90f67358dc72398}, journal = {Int. J. Online Mark.}, keywords = {dblp}, number = 4, pages = {54-72}, timestamp = {2020-09-18T11:35:27.000+0200}, title = {A Cross-Cultural Comparison of a Global Brand's Strategies on Micro-Blogging Sites: Sina Weibo vs. Twitter.}, url = {http://dblp.uni-trier.de/db/journals/ijom/ijom6.html#FlorenthalC16}, volume = 6, year = 2016 }