%0 Journal Article %1 journals/mktsci/LuMMR20 %A Lu, Yan %A Mitra, Debanjan %A Musto, David %A Ray, Sugata %D 2020 %J Marketing Science %K dblp %N 1 %P 71-91 %T Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci39.html#LuMMR20 %V 39

@article{journals/mktsci/LuMMR20, added-at = {2020-05-04T00:00:00.000+0200}, author = {Lu, Yan and Mitra, Debanjan and Musto, David and Ray, Sugata}, biburl = {https://www.bibsonomy.org/bibtex/213f9378210ae7a586bc952961ed20752/dblp}, ee = {https://doi.org/10.1287/mksc.2019.1165}, interhash = {fa62852b64ac65b57a8c1830a42d21b2}, intrahash = {13f9378210ae7a586bc952961ed20752}, journal = {Marketing Science}, keywords = {dblp}, number = 1, pages = {71-91}, timestamp = {2020-05-05T11:43:56.000+0200}, title = {Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci39.html#LuMMR20}, volume = 39, year = 2020 }