%0 Journal Article %1 journals/ijbis/PandeySD18 %A Pandey, Ashutosh %A Sahu, Rajendra %A Dash, Manoj Kumar %D 2018 %J Int. J. Bus. Inf. Syst. %K dblp %N 2 %P 147-162 %T Social media marketing impact on the purchase intention of millennials. %U http://dblp.uni-trier.de/db/journals/ijbis/ijbis28.html#PandeySD18 %V 28

@article{journals/ijbis/PandeySD18, added-at = {2020-04-25T00:00:00.000+0200}, author = {Pandey, Ashutosh and Sahu, Rajendra and Dash, Manoj Kumar}, biburl = {https://www.bibsonomy.org/bibtex/23a88be411b6d5ed51e3d2c8204c13e54/dblp}, ee = {https://doi.org/10.1504/IJBIS.2018.10012924}, interhash = {fc88ac22d6a156ada29a1e3f30798bf6}, intrahash = {3a88be411b6d5ed51e3d2c8204c13e54}, journal = {Int. J. Bus. Inf. Syst.}, keywords = {dblp}, number = 2, pages = {147-162}, timestamp = {2020-04-28T11:49:38.000+0200}, title = {Social media marketing impact on the purchase intention of millennials.}, url = {http://dblp.uni-trier.de/db/journals/ijbis/ijbis28.html#PandeySD18}, volume = 28, year = 2018 }