%0 Book %1 GVK570196353 %B Forum Marketing & Management %C Stuttgart %D 2008 %E Harms, Fred %I Lucius & Lucius %K Deutschland Innovation Innovationsmanagement Marketing Marketingpolitik Pharmazeutika Pharmazeutische_Industrie Pharmazie Produzierendes_Gewerbe %N 4 %T Pharmamarketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+570196353&sourceid=fbw_bibsonomy %7 2., völlig neu bearb. Aufl. %@ 978-3-8282-0429-4

@book{GVK570196353, added-at = {2009-08-21T12:23:46.000+0200}, address = {Stuttgart}, biburl = {https://www.bibsonomy.org/bibtex/209d1cb831fc0c608b79047d95299f45a/fbw_hannover}, edition = {2., völlig neu bearb. Aufl.}, editor = {Harms, {Fred}}, interhash = {38f7baf82ea2cafd4b51bbfdf8b3ec85}, intrahash = {09d1cb831fc0c608b79047d95299f45a}, isbn = {978-3-8282-0429-4}, keywords = {Deutschland Innovation Innovationsmanagement Marketing Marketingpolitik Pharmazeutika Pharmazeutische_Industrie Pharmazie Produzierendes_Gewerbe}, number = 4, pagetotal = {XXVIII, 706}, ppn_gvk = {570196353}, publisher = {Lucius & Lucius}, series = {Forum Marketing & Management}, subtitle = {gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz ; mit 41 Tabellen}, timestamp = {2009-08-21T12:24:40.000+0200}, title = {Pharmamarketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+570196353&sourceid=fbw_bibsonomy}, year = 2008 }