How Companies Can Benefit from Interlinking External Crowds and Internal Employees
Management Information Systems Quarterly Executive (MISQE), 20 (1):
17-38 (March 2021)Abstract
Based on insights from an engineering design project conducted by Airbus and
Local Motors, we describe how companies can leverage hybrid working by interlinking
external crowds and internal employees, to increase the agility, quality and speed
of product development. We identify the benefits and risks of hybrid working and
describe the different ways of interlinking external crowds and internal employees.
Finally, we provide recommendations for company executives who want to explore the
use of hybrid working.
