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A Retrospective on Early Studies of Propaganda and Suggestions for Reviving the Paradigm

. The Review of Communication, 5 (4): 237--257 (2005)
DOI: 10.1080/15358590500420621

Abstract

The purpose of this paper is to review the findings of early propaganda analyses, trace and explain the decline in propaganda studies, and offer potential applications of these early findings to modern mass communication research. These early studies, conducted from the 1920s to the 1960s, were the foundation upon which the field of communication studies was built. A paradigm shift in the late 1940s, which firmly took hold in the 1960s, led to the abandonment of this field and the valuable results it yielded. However, propaganda studies could be examined using current theories of mass communication effects.

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