%0 Book %1 GVK010708464 %A Benz, Jochen %B Reihe Wirtschaftswissenschaften %C Thun u.a. %D 1981 %I Deutsch %K Werbebudget Öffentlichkeit_<Kommunikationswissenschaft> %N 234 %T Optimale Werbebudget- und Werbeprogrammplanung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+010708464&sourceid=fbw_bibsonomy %@ 3871446319

@book{GVK010708464, added-at = {2009-08-21T09:46:50.000+0200}, address = {Thun [u.a.]}, author = {Benz, {Jochen}}, biburl = {https://www.bibsonomy.org/bibtex/21cd437df81a1c1b658c41eaf27975823/fbw_hannover}, interhash = {1df73c3a09ed3d63ee692779d6bef9c9}, intrahash = {1cd437df81a1c1b658c41eaf27975823}, isbn = {3871446319}, keywords = {Werbebudget Öffentlichkeit_<Kommunikationswissenschaft>}, number = 234, pagetotal = {II, 110}, ppn_gvk = {010708464}, publisher = {Deutsch}, series = {Reihe Wirtschaftswissenschaften}, timestamp = {2009-08-21T09:46:52.000+0200}, title = {Optimale Werbebudget- und Werbeprogrammplanung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+010708464&sourceid=fbw_bibsonomy}, year = 1981 }