%0 Book %1 GVK324108818 %A Blattberg, Robert C. %C Boston, Mass. %D 2001 %E Getz, Gary %E Thomas, Jacquelyn S. %I Harvard Business School Press %K Customer_Relationship_Management Customer_loyalty Customer_relations Kundenbetreuung Kundenwert Lieferanten-Kunden-Beziehung Marketing Multinationales_Unternehmen Relationship_marketing %T Customer equity %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+324108818&sourceid=fbw_bibsonomy %@ 0875847641

@book{GVK324108818, added-at = {2009-08-21T11:32:45.000+0200}, address = {Boston, Mass.}, author = {Blattberg, {Robert C.}}, biburl = {https://www.bibsonomy.org/bibtex/253dca10d217928dda7912d23e1c01862/fbw_hannover}, editor = {Getz, {Gary} and Thomas, {Jacquelyn S.}}, interhash = {21da4037b428ee4bc5cb639ad131e4ec}, intrahash = {53dca10d217928dda7912d23e1c01862}, isbn = {0875847641}, keywords = {Customer_Relationship_Management Customer_loyalty Customer_relations Kundenbetreuung Kundenwert Lieferanten-Kunden-Beziehung Marketing Multinationales_Unternehmen Relationship_marketing}, pagetotal = {XIX, 228}, ppn_gvk = {324108818}, publisher = {Harvard Business School Press}, subtitle = {building and managing relationships as valuable assets}, timestamp = {2009-08-21T11:32:56.000+0200}, title = {Customer equity}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+324108818&sourceid=fbw_bibsonomy}, year = 2001 }