%0 Book %1 GVK042360560 %A Heller, Eva %B Fischer-Taschenbücher %C Frankfurt am Main %D 1984 %I Fischer-Taschenbuch-Verlag %K Manipulation Werbewirkung %N 3839 %T Wie Werbung wirkt: Theorien und Tatsachen %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+042360560&sourceid=fbw_bibsonomy %7 Orig.-Ausg %@ 3596238390

@book{GVK042360560, added-at = {2009-08-21T09:55:59.000+0200}, address = {Frankfurt am Main}, author = {Heller, {Eva}}, biburl = {https://www.bibsonomy.org/bibtex/22aeded6a47fef320232a38854527481c/fbw_hannover}, edition = {Orig.-Ausg}, interhash = {59b54d767e05994cb3473610dd1d7d47}, intrahash = {2aeded6a47fef320232a38854527481c}, isbn = {3596238390}, keywords = {Manipulation Werbewirkung}, number = 3839, pagetotal = {281}, ppn_gvk = {042360560}, publisher = {Fischer-Taschenbuch-Verlag}, series = {Fischer-Taschenbücher}, timestamp = {2009-08-21T09:58:08.000+0200}, title = {Wie Werbung wirkt: Theorien und Tatsachen}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+042360560&sourceid=fbw_bibsonomy}, year = 1984 }