%0 Book %1 1856694704 %A Lucas, Gavin %A Dorrian, Mike %D 2006 %I Laurence King Publishing %K 41_QBL_343 Jan-2008 advertising book brand englisch guerilla_advertising guerilla_marketing non-profit_organisation %T Guerrilla Advertising: Unconventional Brand Communication %U http://www.amazon.co.uk/Guerrilla-Advertising-Unconventional-Brand-Communication/dp/1856694704%3FSubscriptionId%3D13CT5CVB80YFWJEPWS02%26tag%3Dws%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D1856694704 %@ 1856694704

@book{1856694704, added-at = {2008-11-19T11:55:21.000+0100}, asin = {1856694704}, author = {Lucas, Gavin and Dorrian, Mike}, biburl = {https://www.bibsonomy.org/bibtex/25d785733bd63b8d3ebd683f7acc9e4e4/kregulski}, description = {IN der Hochschulbibliothek vorhanden, Fachbibliothek Wirtschaft, Signatur 41 QBL 343 Amazon.co.uk: Guerrilla Advertising: Unconventional Brand Communication: Ty Montague, Gavin Lucas, Mike Dorrian: Books This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.}, dewey = {659.113}, ean = {9781856694704}, interhash = {2305f54350e32ebc0f21dc79700a062d}, intrahash = {5d785733bd63b8d3ebd683f7acc9e4e4}, isbn = {1856694704}, keywords = {41_QBL_343 Jan-2008 advertising book brand englisch guerilla_advertising guerilla_marketing non-profit_organisation}, publisher = {Laurence King Publishing}, timestamp = {2008-11-19T11:55:21.000+0100}, title = {Guerrilla Advertising: Unconventional Brand Communication}, url = {http://www.amazon.co.uk/Guerrilla-Advertising-Unconventional-Brand-Communication/dp/1856694704%3FSubscriptionId%3D13CT5CVB80YFWJEPWS02%26tag%3Dws%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D1856694704}, year = 2006 }