%0 Journal Article %1 journals/oir/BelancheFP20 %A Belanche, Daniel %A Flavián, Carlos %A Pérez-Rueda, Alfredo %D 2020 %J Online Inf. Rev. %K dblp %N 3 %P 545-562 %T Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences. %U http://dblp.uni-trier.de/db/journals/oir/oir44.html#BelancheFP20 %V 44

@article{journals/oir/BelancheFP20, added-at = {2023-03-11T00:00:00.000+0100}, author = {Belanche, Daniel and Flavián, Carlos and Pérez-Rueda, Alfredo}, biburl = {https://www.bibsonomy.org/bibtex/233ef409dc2286a79ef0c01d268c8d5d0/dblp}, ee = {https://www.wikidata.org/entity/Q108931586}, interhash = {a65e384ebc28c039b826446ef8f17f3e}, intrahash = {33ef409dc2286a79ef0c01d268c8d5d0}, journal = {Online Inf. Rev.}, keywords = {dblp}, number = 3, pages = {545-562}, timestamp = {2024-04-08T10:47:11.000+0200}, title = {Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences.}, url = {http://dblp.uni-trier.de/db/journals/oir/oir44.html#BelancheFP20}, volume = 44, year = 2020 }