%0 Book %1 GVK022537678 %C Reading, Mass. u.a. %D 1988 %E Buzzell, Robert Dow %I Addison-Wesley %K Case_studies Export_marketing Handel Management Marketing %T Multinational marketing management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+022537678&sourceid=fbw_bibsonomy %@ 0201079968

@book{GVK022537678, added-at = {2009-08-21T09:46:50.000+0200}, address = {Reading, Mass. [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/2cea062011897de6e9f883a68c371ef6f/fbw_hannover}, editor = {Buzzell, {Robert Dow}}, interhash = {23d7841acf71d90e2d972fa3f161aa9b}, intrahash = {cea062011897de6e9f883a68c371ef6f}, isbn = {0201079968}, keywords = {Case_studies Export_marketing Handel Management Marketing}, pagetotal = {X, 500}, ppn_gvk = {022537678}, publisher = {Addison-Wesley}, subtitle = {cases and readings}, timestamp = {2009-08-21T09:48:03.000+0200}, title = {Multinational marketing management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+022537678&sourceid=fbw_bibsonomy}, year = 1988 }