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Extending Open Innovation Platforms into the Real World – Using Large Displays in Public Spaces

by: Ivo Blohm, Florian Ott, Ulrich Bretschneider, Michael Huber, Markus Rieger, Franz Glatz, Michael Koch, Jan Marco Leimeister, and Helmut Krcmar
In: 10th European Academy of Management Conference EURAM, 19-22.05.2010, Rome/Italy to appear (2010) .
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