%0 Journal Article %1 VandenBerghe2007 %A van den Berghe, Larry %A Guild, Paul D. %D 2007 %J The Journal of Technology Transfer %K Core competence,Exclusivity,Licensing,Strategic technology transfer,University value,Technology %N 1 %P 91--103 %R 10.1007/s10961-007-9063-x %T The strategic value of new university technology and its impact on exclusivity of licensing transactions: An empirical study %U http://www.springerlink.com/index/10.1007/s10961-007-9063-x %V 33 %X Commercialization of new university technology within the new product development process is an important tool by which established firms can expand their innovative capabilities. The strategic importance of the university technology to the firm, however, can vary considerably. An exclusivity agreement is a useful tool to protect the firm’s investment and help ensure that value is appropriated through the commercialization process. An empirical study of 66 technology transfer projects in the information and communications technology industry reveals that licensing transactions are usually secured by some form of exclusivity agreements when the product innovation enabled by the new university technology is new-to-the-firm or new-to-the-market and the firm’s perception of the strategic value of the new technologies is high.

@article{VandenBerghe2007, abstract = {Commercialization of new university technology within the new product development process is an important tool by which established firms can expand their innovative capabilities. The strategic importance of the university technology to the firm, however, can vary considerably. An exclusivity agreement is a useful tool to protect the firm’s investment and help ensure that value is appropriated through the commercialization process. An empirical study of 66 technology transfer projects in the information and communications technology industry reveals that licensing transactions are usually secured by some form of exclusivity agreements when the product innovation enabled by the new university technology is new-to-the-firm or new-to-the-market and the firm’s perception of the strategic value of the new technologies is high.}, added-at = {2012-02-27T06:11:36.000+0100}, author = {van den Berghe, Larry and Guild, Paul D.}, biburl = {https://www.bibsonomy.org/bibtex/2426b77e40ad24113320bdeccfc9ef27a/kamil205}, doi = {10.1007/s10961-007-9063-x}, file = {:Users/Miguel/Dropbox/Escola/Artigos/van den Berghe, Guild\_2007\_The strategic value of new university technology and its impact on exclusivity of licensing transactions An empirical study.pdf:pdf}, interhash = {d628dfb32b7864a8370acb327873fd00}, intrahash = {426b77e40ad24113320bdeccfc9ef27a}, issn = {0892-9912}, journal = {The Journal of Technology Transfer}, keywords = {Core competence,Exclusivity,Licensing,Strategic technology transfer,University value,Technology}, month = oct, number = 1, pages = {91--103}, timestamp = {2012-02-27T06:11:57.000+0100}, title = {{The strategic value of new university technology and its impact on exclusivity of licensing transactions: An empirical study}}, url = {http://www.springerlink.com/index/10.1007/s10961-007-9063-x}, volume = 33, year = 2007 }