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%0 Book
%1 GVK02209167X
%A Bursk, Edward C.
%A Greyser, Stephen A.
%B Prentice-Hall foundations of marketing series
%C Englewood Cliffs, NJ
%D 1968
%I Prentice-Hall
%K imported
%T Advanced cases in marketing management
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+02209167X&sourceid=fbw_bibsonomy