%0 Journal Article %1 journals/electronicmarkets/CastanedaFMJ20 %A Castañeda, José-Alberto %A Frías-Jamilena, Dolores M. %A Molina, Miguel A. Rodriguez %A Jones, Adam %D 2020 %J Electron. Mark. %K dblp %N 4 %P 759-773 %T Online Marketing Effectiveness - the influence of information load and digital literacy, a cross-country comparison. %U http://dblp.uni-trier.de/db/journals/electronicmarkets/electronicmarkets30.html#CastanedaFMJ20 %V 30

@article{journals/electronicmarkets/CastanedaFMJ20, added-at = {2021-10-14T00:00:00.000+0200}, author = {Castañeda, José-Alberto and Frías-Jamilena, Dolores M. and Molina, Miguel A. Rodriguez and Jones, Adam}, biburl = {https://www.bibsonomy.org/bibtex/256970e7ea766dd181bfd0df9d638a1dd/dblp}, ee = {https://doi.org/10.1007/s12525-019-00372-9}, interhash = {188782f96228588896fe2ef06d6ca6df}, intrahash = {56970e7ea766dd181bfd0df9d638a1dd}, journal = {Electron. Mark.}, keywords = {dblp}, number = 4, pages = {759-773}, timestamp = {2024-04-08T12:03:52.000+0200}, title = {Online Marketing Effectiveness - the influence of information load and digital literacy, a cross-country comparison.}, url = {http://dblp.uni-trier.de/db/journals/electronicmarkets/electronicmarkets30.html#CastanedaFMJ20}, volume = 30, year = 2020 }