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CrowdTesting: A Novel Methodology for Subjective User Studies and QoE Evaluation

, , , , , , and . Technical Report, 486. Department of Computer Science, (February 2013)

Abstract

The term "Crowdtesting" refers to subjective user studies which are conducted via crowdsourcing. The anonymous test subjects are remotly conducting the tests in their preferred environment. The advantages of crowdtesting are reduced time and costs for tests, large and diverse panel of international users, and realistic user settings. However, conceptual and technical challenges emerge due to the remote test settings. Key issues arising from crowdtesting include the reliability of user (ratings), incentives and payment schemes, and unknown context of user tests (e.g. environment, hardware, illumination, etc.). Countermeasures have to be developed, included in the test design, and implemented in the actual test campaign for which special attention is drawn to reliablity in this article. In particular, we focus on QoE assessment by means of crowdtesting. Furthermore, the test results have to be analyzed with respect to these features. Best practices collected from a large set of ownly conducted crowdtesting studies are presented in this paper in which we use the example of QoE testing for video streaming. The statistical analysis of experimental results guides how to analyze crowdtesting results and shows that the recommended two-stage crowdtesting design leads to reliable results.

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