%0 Journal Article %1 chua2013customer %A Chua, Alton Y.K %A Banerjee, Snehasish %D 2013 %J Journal of Knowledge Management %K knowledge-management social-media voluntary-customer-data-mining %N 2 %P 237-249 %R 10.1108/13673271311315196 %T Customer knowledge management via social media: the case of Starbucks %U https://doi.org/10.1108/13673271311315196 %V 17 %X The paper talks about how Starbucks uses social media to engage with their customers. Sites such as Facebook and MyStarbucksIdea are used to get feedback, new ideas for products, and engage customers so they feel like they are valued by Starbucks.

@article{chua2013customer, abstract = {The paper talks about how Starbucks uses social media to engage with their customers. Sites such as Facebook and MyStarbucksIdea are used to get feedback, new ideas for products, and engage customers so they feel like they are valued by Starbucks.}, added-at = {2018-05-03T06:44:11.000+0200}, author = {Chua, Alton Y.K and Banerjee, Snehasish}, biburl = {https://www.bibsonomy.org/bibtex/265d451950b2cbedf18db192be6c1130a/dustinbarnes}, doi = {10.1108/13673271311315196}, interhash = {31c21bae5fdd5677d241e75e9a0b76a1}, intrahash = {65d451950b2cbedf18db192be6c1130a}, issn = {1367-3270}, journal = {Journal of Knowledge Management}, keywords = {knowledge-management social-media voluntary-customer-data-mining}, language = {English}, number = 2, pages = {237-249}, timestamp = {2018-05-03T08:56:59.000+0200}, title = {Customer knowledge management via social media: the case of Starbucks}, url = {https://doi.org/10.1108/13673271311315196}, volume = {17 }, year = 2013 }