%0 Book %1 GVK480666997 %A Wiedmann, Klaus-Peter %A Langner, Sascha %B Schriftenreihe Marketing, Management %C Hannover %D 2004 %I Univ., Lehrstuhl für ABWL und Marketing II %K Konsumentenverhalten Manipulation Marketing Theorie Werbepsychologie %T Theoretische Grundlagen zur Beeinflussung des Konsumentenverhaltens %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+480666997&sourceid=fbw_bibsonomy %@ 3932106784

@book{GVK480666997, added-at = {2009-08-21T12:19:46.000+0200}, address = {Hannover}, author = {Wiedmann, {Klaus-Peter} and Langner, {Sascha}}, biburl = {https://www.bibsonomy.org/bibtex/26d37727aba89ff4eb342cc55e4b89861/fbw_hannover}, interhash = {a5636007c9309bf1ae2b91fb19d82513}, intrahash = {6d37727aba89ff4eb342cc55e4b89861}, isbn = {3932106784}, keywords = {Konsumentenverhalten Manipulation Marketing Theorie Werbepsychologie}, pagetotal = {54}, ppn_gvk = {480666997}, publisher = {Univ., Lehrstuhl für ABWL und Marketing II}, series = {Schriftenreihe Marketing, Management}, timestamp = {2009-08-21T12:19:49.000+0200}, title = {Theoretische Grundlagen zur Beeinflussung des Konsumentenverhaltens}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+480666997&sourceid=fbw_bibsonomy}, year = 2004 }