According to Porter, cost leadership and product differentiation can
be pursued simultaneously only under rare conditions: It is also
unclear how these strategies can be implemented. In this article
Porter's generic strategies are linked to external preconditions.
This approach shows that the generic strategies are not mutually
exclusive and that each strategy may be linked to a variety of strategic
means. The implications that these results have for structuring organizations
are discussed.
%0 Journal Article
%1 Murray:1988:amr
%A Murray, Alan I.
%D 1988
%J The Academy of Mgmt. Rev.
%K imported thesis
%N 3
%P 390--400
%R 10.5465/AMR.1988.4306951
%T A Contingency View of Porter's ``Generic Strategies''
%V 13
%X According to Porter, cost leadership and product differentiation can
be pursued simultaneously only under rare conditions: It is also
unclear how these strategies can be implemented. In this article
Porter's generic strategies are linked to external preconditions.
This approach shows that the generic strategies are not mutually
exclusive and that each strategy may be linked to a variety of strategic
means. The implications that these results have for structuring organizations
are discussed.
@article{Murray:1988:amr,
abstract = {According to Porter, cost leadership and product differentiation can
be pursued simultaneously only under rare conditions: It is also
unclear how these strategies can be implemented. In this article
Porter's generic strategies are linked to external preconditions.
This approach shows that the generic strategies are not mutually
exclusive and that each strategy may be linked to a variety of strategic
means. The implications that these results have for structuring organizations
are discussed.},
added-at = {2017-03-16T11:50:55.000+0100},
author = {Murray, Alan I.},
biburl = {https://www.bibsonomy.org/bibtex/2719afb373f306b2349c6b13293471864/krevelen},
doi = {10.5465/AMR.1988.4306951},
interhash = {656b90d16e31c558a0510832e3a5cf11},
intrahash = {719afb373f306b2349c6b13293471864},
journal = {The Academy of Mgmt. Rev.},
keywords = {imported thesis},
month = jul,
number = 3,
owner = {Rick},
pages = {390--400},
timestamp = {2017-03-16T11:54:14.000+0100},
title = {A Contingency View of {Porter}'s ``{Generic Strategies}''},
volume = 13,
year = 1988
}