%0 Journal Article %1 journals/mktsci/GordonMZ23 %A Gordon, Brett R. %A Moakler, Robert %A Zettelmeyer, Florian %D 2023 %J Mark. Sci. %K dblp %N 4 %P 768-793 %T Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci42.html#GordonMZ23 %V 42

@article{journals/mktsci/GordonMZ23, added-at = {2024-04-01T00:00:00.000+0200}, author = {Gordon, Brett R. and Moakler, Robert and Zettelmeyer, Florian}, biburl = {https://www.bibsonomy.org/bibtex/2dbf9bb8d9ab9706314381d0e2b9e1395/dblp}, ee = {https://doi.org/10.1287/mksc.2022.1413}, interhash = {2740c713d17a1bf657d430074dbadc16}, intrahash = {dbf9bb8d9ab9706314381d0e2b9e1395}, journal = {Mark. Sci.}, keywords = {dblp}, month = {July}, number = 4, pages = {768-793}, timestamp = {2024-04-09T04:02:40.000+0200}, title = {Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci42.html#GordonMZ23}, volume = 42, year = 2023 }