%0 Book %1 GVK352936576 %A Seifert, Andreas %B Schriften zu Marketing und Management %C Frankfurt am Main u. a. %D 2002 %I Lang %K Beziehungsmanagement Customer_Relationship_Management Deutschland Finnland Kanada Klassifikation Kundenmanagement Marketing Marketingpolitik Neuseeland Schweden Theorie USA Vergleich %N 42 %T Typologie des Marketing-Management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+352936576&sourceid=fbw_bibsonomy %@ 3631500734

@book{GVK352936576, added-at = {2009-08-21T12:12:59.000+0200}, address = {Frankfurt am Main [u. a.]}, author = {Seifert, {Andreas}}, biburl = {https://www.bibsonomy.org/bibtex/278b8d6c8b7dfc290c4458e20dbcf8dc1/fbw_hannover}, interhash = {41ceb89f735d3e7219008907e60dcdf9}, intrahash = {78b8d6c8b7dfc290c4458e20dbcf8dc1}, isbn = {3631500734}, keywords = {Beziehungsmanagement Customer_Relationship_Management Deutschland Finnland Kanada Klassifikation Kundenmanagement Marketing Marketingpolitik Neuseeland Schweden Theorie USA Vergleich}, number = 42, pagetotal = {XXII, 244}, ppn_gvk = {352936576}, publisher = {Lang}, series = {Schriften zu Marketing und Management}, subtitle = {theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde}, timestamp = {2009-08-21T12:13:14.000+0200}, title = {Typologie des Marketing-Management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+352936576&sourceid=fbw_bibsonomy}, year = 2002 }