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p4games's BibTeX entry:  

A Theory of Fun for Game Design

Theory of Fun, : 244, 2005.
Authors: Raph Koster
Tags: design fun fundamentals game theory
Abstract: If you are interested in game structure and design you'll really enjoy how A Theory of Fun works on two levels - as a quick inspiration guide for game designers, and as a thought-provoking discussion on how we learn, why we play games, and how learning and playing are connected.
| BibTeX  
@book{TheoryOfFun,
title = {A Theory of Fun for Game Design},
address = {Scottsdale, Arizona},
author = {Raph Koster},
booktitle = {Theory of Fun},
pages = {244},
publisher = {Paraglyph Press},
year = {2005},
abstract = {If you are interested in game structure and design you'll really enjoy how A Theory of Fun works on two levels - as a quick inspiration guide for game designers, and as a thought-provoking discussion on how we learn, why we play games, and how learning and playing are connected.},
keywords = {design fun fundamentals game theory }
}