%0 Book %1 GVK021869774 %A Wiswede, Günter %B Uni-Taschenbücher %C München u.a. %D 1973 %I Reinhardt %K Hauswirtschaft:_Allgemeines Kaufmotivation Verbraucherverhalten %N 281 %T Motivation und Verbraucherverhalten %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021869774&sourceid=fbw_bibsonomy %7 2., neubearb. Aufl %@ 3497007080

@book{GVK021869774, added-at = {2009-08-21T12:29:29.000+0200}, address = {München [u.a.]}, author = {Wiswede, {Günter}}, biburl = {https://www.bibsonomy.org/bibtex/281653f87b26d5035fd834730cda13aeb/fbw_hannover}, edition = {2., neubearb. Aufl}, interhash = {265aa583f466489b777088a84a7b6525}, intrahash = {81653f87b26d5035fd834730cda13aeb}, isbn = {3497007080}, keywords = {Hauswirtschaft:_Allgemeines Kaufmotivation Verbraucherverhalten}, number = 281, pagetotal = {211}, ppn_gvk = {021869774}, publisher = {Reinhardt}, series = {Uni-Taschenbücher}, subtitle = {Grundlagen der Motivforschung}, timestamp = {2009-08-21T12:29:43.000+0200}, title = {Motivation und Verbraucherverhalten}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021869774&sourceid=fbw_bibsonomy}, year = 1973 }