%0 Journal Article %1 journals/mktsci/WoltersSG20 %A Wolters, Heike M. %A Schulze, Christian %A Gedenk, Karen %D 2020 %J Mark. Sci. %K dblp %N 6 %P 1166-1180 %T Referral Reward Size and New Customer Profitability. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci39.html#WoltersSG20 %V 39

@article{journals/mktsci/WoltersSG20, added-at = {2023-09-28T00:00:00.000+0200}, author = {Wolters, Heike M. and Schulze, Christian and Gedenk, Karen}, biburl = {https://www.bibsonomy.org/bibtex/2d9469898f47696b6aaef87c34fbc2b61/dblp}, ee = {https://doi.org/10.1287/mksc.2020.1242}, interhash = {28205bbad658a97b377640758f7c3dd4}, intrahash = {d9469898f47696b6aaef87c34fbc2b61}, journal = {Mark. Sci.}, keywords = {dblp}, number = 6, pages = {1166-1180}, timestamp = {2024-04-09T04:02:36.000+0200}, title = {Referral Reward Size and New Customer Profitability.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci39.html#WoltersSG20}, volume = 39, year = 2020 }