%0 Book %1 GVK470964693 %A Hettich, Stefanie %B Strategisches Management %C Hamburg %D 2005 %I Kovaÿéc %K Betriebliche_Information_und_Kommunikation Beziehungsmanagement Customer_Relationship_Management E-Business Electronic_Commerce Konkurrenzanalyse Kundenanalyse Kundenmanagement Marketing Marktforschung Strategische_Planung Strategische_Unternehmensplanung Telemarketing Unternehmensführung %N 20 %T Strategische Planung des Electronic Customer Relationship Managements %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+470964693&sourceid=fbw_bibsonomy %@ 3830017502

@book{GVK470964693, added-at = {2009-08-21T12:18:06.000+0200}, address = {Hamburg}, author = {Hettich, {Stefanie}}, biburl = {https://www.bibsonomy.org/bibtex/2cedb92f4f9c4c618071d0c4a5fc99a9e/fbw_hannover}, interhash = {28373d7d1a4fd9d3d3fa48d3ffd9e856}, intrahash = {cedb92f4f9c4c618071d0c4a5fc99a9e}, isbn = {3830017502}, keywords = {Betriebliche_Information_und_Kommunikation Beziehungsmanagement Customer_Relationship_Management E-Business Electronic_Commerce Konkurrenzanalyse Kundenanalyse Kundenmanagement Marketing Marktforschung Strategische_Planung Strategische_Unternehmensplanung Telemarketing Unternehmensführung}, number = 20, pagetotal = {LXXII, 331}, ppn_gvk = {470964693}, publisher = {Kovaÿéc}, series = {Strategisches Management}, subtitle = {Methoden und Konzepte der Informationsversorgung in der Umweltanalyse}, timestamp = {2009-08-21T12:18:38.000+0200}, title = {Strategische Planung des Electronic Customer Relationship Managements}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+470964693&sourceid=fbw_bibsonomy}, year = 2005 }