%0 Conference Paper %1 ls_leimeister %A Kunz, Michael Marcin %A Bretschneider, Ulrich %A Leimeister, Jan Marco %B International Conference on Information Systems (ICIS) %C Dublin, Ireland %D 2016 %K Crowdfunding Entrepreneurship Indiegogo Marketing_Mix Teaching_case itegpub pub_jml pub_mgi pub_ubr %T Woohoo TinkerBots! The Marketing Effect of Crowdfunding %U http://pubs.wi-kassel.de/wp-content/uploads/2016/12/JML_594.pdf

@inproceedings{ls_leimeister, added-at = {2016-09-27T12:51:37.000+0200}, address = {Dublin, Ireland}, author = {Kunz, Michael Marcin and Bretschneider, Ulrich and Leimeister, Jan Marco}, biburl = {https://www.bibsonomy.org/bibtex/28bc0ed84a9e57a58244c73de82cd5135/ls_leimeister}, booktitle = {International Conference on Information Systems (ICIS)}, interhash = {cc2eb076ab0a2d35b9a2f555ffd09663}, intrahash = {8bc0ed84a9e57a58244c73de82cd5135}, keywords = {Crowdfunding Entrepreneurship Indiegogo Marketing_Mix Teaching_case itegpub pub_jml pub_mgi pub_ubr}, timestamp = {2016-12-18T16:14:45.000+0100}, title = {Woohoo TinkerBots! The Marketing Effect of Crowdfunding}, url = {http://pubs.wi-kassel.de/wp-content/uploads/2016/12/JML_594.pdf}, year = 2016 }