Interactive Digital Signage: an Innovative Service and its Future Strategies
C. Bauer, P. Dohmen, and C. Strauss. 1st International Workshop on Frontiers in Service Transformations and Innovations (FSTI 2011) (part of 2nd International Conference on Emerging Intelligent Data and Web Technologies (EIDWT 2011)), page 137-142. IEEE, (September 2011)
DOI: 10.1109/EIDWT.2011.29
Abstract
Digital signage is an economically promising field in advertising. Yet, it is a hardly researched field; first empirical attempts focused on consumer reactions. Digital signage, though, brings together various market players, all of which with different objectives and expected benefits. For this reason, we introduce a conceptual framework for interactive digital signage that allows developing various business strategies and associated business values integrating the entire set of possible players in their relevant roles and configuration requirements. A rule set represents one of the core modules of the framework, which allows for a sustainable integration of functionalities. Acknowledging that technological and non- technological advancements of digital signage need reconcilement, our proposed integrated approach to digital signage allows for interdisciplinary contributions.
1st International Workshop on Frontiers in Service Transformations and Innovations (FSTI 2011) (part of 2nd International Conference on Emerging Intelligent Data and Web Technologies (EIDWT 2011))
year
2011
month
September
pages
137-142
publisher
IEEE
series
FSTI 2011
type
Conference Proceedings
venue
Tirana, Albania
isbn
978-0-7695-4456-4
language
English
eventdate
7-9 September 2011
eventtitle
1st International Workshop on Frontiers in Service Transformations and Innovations, in conjunction with 2nd International Conference on Emerging Intelligent Data and Web Technologies (EIDWT 2011))
%0 Conference Paper
%1 eidwt
%A Bauer, Christine
%A Dohmen, Paul
%A Strauss, Christine
%B 1st International Workshop on Frontiers in Service Transformations and Innovations (FSTI 2011) (part of 2nd International Conference on Emerging Intelligent Data and Web Technologies (EIDWT 2011))
%D 2011
%I IEEE
%K digitalsignage imported myown
%P 137-142
%R 10.1109/EIDWT.2011.29
%T Interactive Digital Signage: an Innovative Service and its Future Strategies
%U http://dblp.uni-trier.de/db/conf/eidwt/eidwt2011.html#BauerDS11
%X Digital signage is an economically promising field in advertising. Yet, it is a hardly researched field; first empirical attempts focused on consumer reactions. Digital signage, though, brings together various market players, all of which with different objectives and expected benefits. For this reason, we introduce a conceptual framework for interactive digital signage that allows developing various business strategies and associated business values integrating the entire set of possible players in their relevant roles and configuration requirements. A rule set represents one of the core modules of the framework, which allows for a sustainable integration of functionalities. Acknowledging that technological and non- technological advancements of digital signage need reconcilement, our proposed integrated approach to digital signage allows for interdisciplinary contributions.
%@ 978-0-7695-4456-4
@inproceedings{eidwt,
abstract = {Digital signage is an economically promising field in advertising. Yet, it is a hardly researched field; first empirical attempts focused on consumer reactions. Digital signage, though, brings together various market players, all of which with different objectives and expected benefits. For this reason, we introduce a conceptual framework for interactive digital signage that allows developing various business strategies and associated business values integrating the entire set of possible players in their relevant roles and configuration requirements. A rule set represents one of the core modules of the framework, which allows for a sustainable integration of functionalities. Acknowledging that technological and non- technological advancements of digital signage need reconcilement, our proposed integrated approach to digital signage allows for interdisciplinary contributions.},
added-at = {2019-04-27T18:22:14.000+0200},
author = {Bauer, Christine and Dohmen, Paul and Strauss, Christine},
biburl = {https://www.bibsonomy.org/bibtex/28c676ee92b466c3c7b4cf34a2239bb32/bauerc},
booktitle = {1st International Workshop on Frontiers in Service Transformations and Innovations (FSTI 2011) (part of 2nd International Conference on Emerging Intelligent Data and Web Technologies (EIDWT 2011))},
doi = {10.1109/EIDWT.2011.29},
eventdate = {7-9 September 2011},
eventtitle = {1st International Workshop on Frontiers in Service Transformations and Innovations, in conjunction with 2nd International Conference on Emerging Intelligent Data and Web Technologies (EIDWT 2011))},
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intrahash = {8c676ee92b466c3c7b4cf34a2239bb32},
isbn = {978-0-7695-4456-4},
keywords = {digitalsignage imported myown},
language = {English},
month = {September},
pages = {137-142},
publisher = {IEEE},
series = {FSTI 2011},
timestamp = {2020-06-14T00:14:38.000+0200},
title = {Interactive Digital Signage: an Innovative Service and its Future Strategies},
type = {Conference Proceedings},
url = {http://dblp.uni-trier.de/db/conf/eidwt/eidwt2011.html#BauerDS11},
venue = {Tirana, Albania},
year = 2011
}