%0 Conference Paper %1 conf/hicss/KaskeKS12 %A Kaske, Fabian %A Kügler, Maurice %A Smolnik, Stefan %B HICSS %D 2012 %I IEEE Computer Society %K dblp %P 3898-3907 %T Return on Investment in Social Media-Does the Hype Pay Off? Towards an Assessment of the Profitability of Social Media in Organizations. %U http://dblp.uni-trier.de/db/conf/hicss/hicss2012.html#KaskeKS12 %@ 978-0-7695-4525-7

@inproceedings{conf/hicss/KaskeKS12, added-at = {2023-03-24T00:00:00.000+0100}, author = {Kaske, Fabian and Kügler, Maurice and Smolnik, Stefan}, biburl = {https://www.bibsonomy.org/bibtex/28f576406182d61af94e4e4f0d673eb05/dblp}, booktitle = {HICSS}, crossref = {conf/hicss/2012}, ee = {https://doi.ieeecomputersociety.org/10.1109/HICSS.2012.504}, interhash = {e1a923385e12ea394d3de24461926ab3}, intrahash = {8f576406182d61af94e4e4f0d673eb05}, isbn = {978-0-7695-4525-7}, keywords = {dblp}, pages = {3898-3907}, publisher = {IEEE Computer Society}, timestamp = {2024-04-10T21:27:57.000+0200}, title = {Return on Investment in Social Media-Does the Hype Pay Off? Towards an Assessment of the Profitability of Social Media in Organizations.}, url = {http://dblp.uni-trier.de/db/conf/hicss/hicss2012.html#KaskeKS12}, year = 2012 }