%0 Book %1 GVK385645945 %A Egan, John %C Harlow u.a. %D 2004 %I Financial Times Prentice Hall %K Beziehungsmarketing Customer_Relationship_Management Lieferanten-Kunden-Beziehung Marketing Relationship_marketing %T Relationship marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+385645945&sourceid=fbw_bibsonomy %7 2. ed %@ 978-0-273-68623-1

@book{GVK385645945, added-at = {2009-08-21T12:16:51.000+0200}, address = {Harlow [u.a.]}, author = {Egan, {John}}, biburl = {https://www.bibsonomy.org/bibtex/2d86d84023ea15b5f99bd32e88512d817/fbw_hannover}, edition = {2. ed}, interhash = {2972a526bbe02eef5252f86e03b4cf85}, intrahash = {d86d84023ea15b5f99bd32e88512d817}, isbn = {978-0-273-68623-1}, keywords = {Beziehungsmarketing Customer_Relationship_Management Lieferanten-Kunden-Beziehung Marketing Relationship_marketing}, pagetotal = {XXIII, 268}, ppn_gvk = {385645945}, publisher = {Financial Times Prentice Hall}, subtitle = {exploring relational strategies in marketing}, timestamp = {2009-08-21T12:17:30.000+0200}, title = {Relationship marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+385645945&sourceid=fbw_bibsonomy}, year = 2004 }